Experience at a glance

Radha Mukherji has worked the fields of Marketing and Market Research but in 1984 she switched to advertising. She has worked with advertising giants such as Ogilvy, JWT and DDB. Her association with DDB has been the longest and she is currently the CEO of ADINC DDB, a leading agency in Oman handling a variety of local and multinational businesses.

With DDB she has served as Regional Training Director for the Middle East and Asia Region. She was on the faculty for IGNOUs distance learning MBA programme, taking the Marketing Communications course for 4 years. She was on the Board of Indian Schools in Oman for 8 years and is currently on the Steering Committee of a fast track management programme called the Zawawi Executive Services programme of the Omzest Group( of which ADINC DDB is a part).